Knorr – A taste to describe Mom

Knorr, the food and flavor experts, wanted to reignite interest in its products during the seasonal lull, after the Tet lunar new year, by acknowledging moms and the love they show towards family. So we created a campaign to celebrate moms by discovering what makes them who they are and turning this into personalized dishes, that describe mom and her devotion for family, on a plate. Through Facebook, family members could create their own dish by answering a series of questions designed to uncover their mom’s characteristics, and in turn create a menu-styled description of her and the dish that best describes her, using the extensive Knorr database of dishes.

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