Helping mothers coach their children in fitness and healthy eating habits.
In South East Asia, MILO takes on the role of mum’s partner in coaching her child through health, fitness and enough energy to sustain them for the day.
As part of a growing ecosystem and digital transformation, the AGENCY team ACROSS VIETNAM, The PHILIPPINES AND HONG KONG created the MILO Energy Band and MILO Energy Calculator, an engaging approach to educating mums and children across the region, on the soft skills developed through playing sports and ALL THE nutritional support THEY NEED – AND gamifying everything in the process.
Through the app, mums can manage and plan meals accordingly, track their child’s progress and initiate in–app rewards along the way. Children can create and personalise their own avatar, collect badges as they progress and invite friends to fitness challenges. The app also becomes a gateway to many other platforms and sports mentoring programs.