The brand synonymous with mixing drinks, now mixes music.
Smirnoff with a brand essence that's all about inventiveness, wanted to engage consumers with a new experience, that would not only get them to try cocktails, but to try their hand at creating them too. And we asked ourselves. If Smirnoff is all about mixing drinks, could it also mix music? So we created a cocktail shaker with a difference, that builds and mixes music along with the drinks.
On a shoe-string budget we began developing this prototype and put together this proof-of-concept video.